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Q3

Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied to support your answer. [10 marks] The press in the UK is free and it is generally accepted that this is fundamental to a democratic society. That means that newsmakers should seek out and circulate news, information, ideas, comment and opinion to hold those in authority to account. The press provides the platform for a multiplicity of voices to be heard. This also means that newspapers are allowed to express opinions, as well as political views. In both newspapers' cases, as any press out there, they have a political bias, which of course affects the news they put out as well as their stand on social and ethical issues. After the 2011 phone hacking scandals involving a range of newspapers a major report was published, by Lord Leveson. As a result, a new press regulator, IPSO, was set up. The aim w...
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Heaven Essay

With reference to Emeli Sande's 'Heaven', how realistic are the representations offered by the video? In your answer, you should consider the social and cultural context. This essay will be looking over the representations provided by Emeli Sande's Heaven Music Video, full of references to religion, culture and gender. The video focuses on men and women equally and there is no male gaze directed towards women represented in this video. A shot of a woman in a red dress is featured in the beginning of the video and she walks away from the camera refusing to be sexualised. The shot was also repeated at the end of the video. It also focuses on the experiences of men and women by also including lots of close up shots of them. Street life is represented in a montage of people within the people, places and events shot in traditionally working-class district of East London, its shot in Bethnal Green. There is a extreme-close up shot of a middle aged male who is ...
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Burn the Witch Essay

How are media language and intertextuality used in “Burn the Witch” to construct representations of groups, messages and values? Burn the Witch is a song written by the English rock band Radiohead, and the music video is created via stop-motion animation, which pays homage to the British series Trumptonshire and the Wicker Man. The music video gets released the same month as Brexit was announced in June 2016. It seems to be critiquing some of the propaganda put out from the Brexit supporters, while Europe was in the middle of a migrant crisis the moral panic created by the Brexit supporters continuously fueled the hatred towards the minorities. In an article the producer claims that the music video and the song are both an answer to the Brexit deal and increasing hate towards minority groups from the Middle East.   As mentioned earlier the music video pays homage to the series Trumptonshire, which could be a reference to the notorious president of the United Stat...
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Concept Music Video Analysis

I will be analysing the music video for the song Somebody I Used To Know by the Australian songwriter and artist Gotye and the New Zealand singer Kimbra. The video was produced by the Australian artists and cinematographers Natasha Pincus and Warwick Field. Concept music videos are characterised by them being based on an idea or a concept. They combine all the characteristic of the song. They can sometimes be very confusing, rand and usually don't have a story. They are quite unpredictable and could fall under the large umbrella of the movement post-modernism. This specific video could also be labelled as a performance one as well, because of the amount of singing there is. The video features the two artists Gotye and Kimbra naked in the video, and as they sing their bodies are gradually painted into the backdrop through stop motion animation, a technique used in animation to bring static objects to life on screen. This is done by moving the object in increments while filming a ...
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Review of Deutschland 83 Episode 1

The show’s plot takes place in post-World War 2 Germany, 1983, during the Cold War, after the country’s war loss has been divided into 4 zones, each controlled by super powers and Berlin specifically was divided into two zones, East Berlin controlled by communist Russia and West Berlin controlled by the United States. Our protagonist Martin Rauch a 24 year old German soldier living in East Berlin is blackmailed and forced to go undercover as a military soldier in West Berlin and spy on the opposing side of the conflict, by gathering information and sending it back to its allies. The show was created by the couple and team of American novelist Anna Winger and German TV producer Joerg Winger, who himself did military service in West Germany   during the Cold War. Mrs Winger said that they did deep research with experts from both sides of Germany in order to be able to produce an accurate piece of film. Additionally, Historian Klaas Voss was very important in providing historical ...
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Shelter Campaign Ad Analysis

How is media language used in the Shelter advert? Refer to the social, political and cultural contexts in your response [15 marks] Shelter is a non-profit organisation that helps millions of people every year who struggle who struggle with bad housing or homelessness, through advice, support and legal services. On their website they claim, that they campaign to make sure that, one day, no one will have to turn to them for help. All Shelter ads follow a certain theme and are quite similar to each other in terms of composition,shot types, fonts and ideologies communicated. Every ad contains a close up shot of what appears to be a middle-aged person from an unknown ethnic background(could be British white, Middle-eastern,etc.). The use of the close up shots is supposed to emphasize the facial expression, and in this case the facial expression of the models is sad, desperate and hopeless, which is generally how homeless people feel when they've got nothing left and are living on ...
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Lucozade Ad Analysis

Lucozade is a soft drink company founded in 1927,originally named Glucozade by Thomas Beecham and was mainly used for medical purposes. Nowadays Lucozade produces energy and sport drinks for athletes. Lucozade is a major sponsor of events, teams and very popular and generally liked athletes in the UK and Ireland. Many of these athletes are featured in their ads and website for branding purposes such as the heavyweight boxing champion Anthony Joshua. An example of such an ad is this one where we have got a mid-close up (MCU) shot of Gareth Bale, who is a football player for Real Madrid and an ex player for Tottenham Hotspur. He could be considered an influential athlete and a role model due to his ''clean reputation'' (some football players have got backgrounds full of law cases and are not very liked by the general population) and also due to him being the ex-leader of Totteneham Hotspur. The masthead ''In a Different League'' is a reference to Gareth...
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