Stan's media blog

I will be analysing the music video for the song Somebody I Used To Know by the Australian songwriter and artist Gotye and the New Zealand singer Kimbra. The video was produced by the Australian artists and cinematographers Natasha Pincus and Warwick Field. Concept music videos are characterised by them being based on an idea or a concept. They combine all the characteristic of the song. They can sometimes be very confusing, rand and usually don't have a story. They are quite unpredictable and could fall under the large umbrella of the movement post-modernism. This specific video could also be labelled as a performance one as well, because of the amount of singing there is. The video features the two artists Gotye and Kimbra naked in the video, and as they sing their bodies are gradually painted into the backdrop through stop motion animation, a technique used in animation to bring static objects to life on screen. This is done by moving the object in increments while filming a ...

The show’s plot takes place in post-World War 2 Germany, 1983, during the Cold War, after the country’s war loss has been divided into 4 zones, each controlled by super powers and Berlin specifically was divided into two zones, East Berlin controlled by communist Russia and West Berlin controlled by the United States. Our protagonist Martin Rauch a 24 year old German soldier living in East Berlin is blackmailed and forced to go undercover as a military soldier in West Berlin and spy on the opposing side of the conflict, by gathering information and sending it back to its allies. The show was created by the couple and team of American novelist Anna Winger and German TV producer Joerg Winger, who himself did military service in West Germany   during the Cold War. Mrs Winger said that they did deep research with experts from both sides of Germany in order to be able to produce an accurate piece of film. Additionally, Historian Klaas Voss was very important in providing historical ...

How is media language used in the Shelter advert? Refer to the social, political and cultural contexts in your response [15 marks] Shelter is a non-profit organisation that helps millions of people every year who struggle who struggle with bad housing or homelessness, through advice, support and legal services. On their website they claim, that they campaign to make sure that, one day, no one will have to turn to them for help. All Shelter ads follow a certain theme and are quite similar to each other in terms of composition,shot types, fonts and ideologies communicated. Every ad contains a close up shot of what appears to be a middle-aged person from an unknown ethnic background(could be British white, Middle-eastern,etc.). The use of the close up shots is supposed to emphasize the facial expression, and in this case the facial expression of the models is sad, desperate and hopeless, which is generally how homeless people feel when they've got nothing left and are living on ...

Lucozade is a soft drink company founded in 1927,originally named Glucozade by Thomas Beecham and was mainly used for medical purposes. Nowadays Lucozade produces energy and sport drinks for athletes. Lucozade is a major sponsor of events, teams and very popular and generally liked athletes in the UK and Ireland. Many of these athletes are featured in their ads and website for branding purposes such as the heavyweight boxing champion Anthony Joshua. An example of such an ad is this one where we have got a mid-close up (MCU) shot of Gareth Bale, who is a football player for Real Madrid and an ex player for Tottenham Hotspur. He could be considered an influential athlete and a role model due to his ''clean reputation'' (some football players have got backgrounds full of law cases and are not very liked by the general population) and also due to him being the ex-leader of Totteneham Hotspur. The masthead ''In a Different League'' is a reference to Gareth...

How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis: Old Spice is an American brand of male grooming products such as deodorants, shampoos, body washes, soaps etc. Initially, first targeted to women with men's products being released only before Christmas at the end of the year. However, over time as the men's products found more success it began to focus exclusively on those. The model used in this ad is Isaiah Mustafa, same model used in the extremely popular video advertisement of old spice called ''The Man You Can Smell Like''. The reference to that video is the ideological message it carries,which is essentially that if you use this body wash you become more masculine and therefore become more appealing to women. The Old Spice Man promotes this unrealistic idea by depicting the ''ideal man''. A lot of postmodern and non-traditional elements have been used in the ad as well. The surr...