Task 2- Distribution and cross media platforms

Evaluation of cross platform advertising
Strengths
Potential problems
Examples
Viral advertising
 One of the biggest advantages is that it's self-replicating,meaning it gets spread like a virus from person to person very quickly.Also the fast spread of the ad doesn't need much resources. 
Because of the rapid spread of the ad you may reach a person you wouldn't like to be associated with.
The "Re:Everyone Old Spice" Ad
Native advertising
I'd say there're a number of pros,such as the efficent customer targeting,it isn's that expensive but most importantly Native Advertising cannot be blocked with Adblocker(since most pc users have one today).This gives native advertising a bigger reach to people.
A problem that might occur is the negativity spread by people towards the ad,because they could find it dishonest or misleading.
The sponsored instagram/facebok posts that constantly pop up in people's news feed.
Targeted advertising
In a nutshell targeted advertising provides a potential customer with what he searched for.That way the chance of the customer being interested in the ad would be much higher leding to the purchasing of the product and such.
I think there would be a percentage of people who would mind their privacy of looking up products on the net violated.
Targeted advertising are the ads you get who are based upon your searh history.
Shoppables and Influencers
A really important aspect of shoppable ads is that they are really practical.The user can still browse and purchase items without leaving the platform he is at the moment.
One extremely big disadvantage would the the overflowing number of ads,and the irritation of people that would occur afterwards.
A Shoppable ad is one that allows you to purchase the items advertised whilst you're still at the soical media you were using.



Comments

Post a Comment

Popular posts from this blog

Old Spice Bahamas Ad Analysis

How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis: Old Spice is an American brand of male grooming products such as deodorants, shampoos, body washes, soaps etc. Initially, first targeted to women with men's products being released only before Christmas at the end of the year. However, over time as the men's products found more success it began to focus exclusively on those. The model used in this ad is Isaiah Mustafa, same model used in the extremely popular video advertisement of old spice called ''The Man You Can Smell Like''. The reference to that video is the ideological message it carries,which is essentially that if you use this body wash you become more masculine and therefore become more appealing to women. The Old Spice Man promotes this unrealistic idea by depicting the ''ideal man''. A lot of postmodern and non-traditional elements have been used in the ad as well. The surr...
Read more

Minecraft Article

1. Because of how simplistic and open-ended the game is. In order to play Minecraft you need collect certain resources. A bed, for example, requires you to combine wood and wool, while a longbol is made from a stick and some string. There's no story, no mission, just you and a world of possibilities. In a nutshell it teaches you basic skills and it's easy to understand. 2. Some features to the  educational version of minecraft are the things you learn through playing it such as geography, architecture, agriculture and physics. I would say it is a good idea since it is an interactive way of teaching students. 3. Copy cat versions usually have ''better'' graphics and some other modifiactions, which usually would mean a good thing. However minecraft's charm is in its simplistic graphics that make the gameplay so much more interesting. 4. It is the community that creates all the different mods of the game, in other words the community that add even more...
Read more

Q3

Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied to support your answer. [10 marks] The press in the UK is free and it is generally accepted that this is fundamental to a democratic society. That means that newsmakers should seek out and circulate news, information, ideas, comment and opinion to hold those in authority to account. The press provides the platform for a multiplicity of voices to be heard. This also means that newspapers are allowed to express opinions, as well as political views. In both newspapers' cases, as any press out there, they have a political bias, which of course affects the news they put out as well as their stand on social and ethical issues. After the 2011 phone hacking scandals involving a range of newspapers a major report was published, by Lord Leveson. As a result, a new press regulator, IPSO, was set up. The aim w...
Read more