Task - Pros and cons

1.Hire more journalists to cover a bigger range of events.

More people hired means more content created and more work done,however that also leads to more money spent on their payment due to their large number.

2.Put more ‘sponsored content’ online and in your paper.

Putting a lot of sponsored content and ads on your paper leads to a lot of profit through advertising,but on the other hand too much ads could make the audience not want to read the source.

3.Sack journalists

Although there surely are pros of sack journalists,for instance creating an interesting story for the audience,the cost outweighs the benefit in my opinion.Sending a team of journalists to a foreign country for example to do a story on something that is risky (a story on ISIS,or something of that sort) would be really expensive because of the fact that there would be also editting involved.Furthermore the transport,stay and food should also be payed which leads to more excess funding.

4.Make journalists tweet more.

Except being repetitive I don’t see anything wrong with frequent tweeting.Constant release of content means a bigger chance of reaching more and more audience.

5. Make journalists write about celebrities more.

Again repeditiveness,sure some people are more likely to click on the next clickbait arcticle (how Charlotte Crosby poses with her mum lookalike in matching swimsuits or how Kim K. has another nude pic leaked) and these articles are a lot easier to make,but if there’s too much of them that would make people feel bored of the same empty and grey content.

6. Increase cost of paper

This in my opinion would have mainly negative effects. Firstly news sources make their main profit through advertising so raising the price of the newspaper wouldn’t have much effect also because of the fact that is relatively cheap,that could actually make people want to buy it even less.

7. Put up ‘paywall’

Paywalls are an excellent way to legitimize the content being provided, where higher-quality content may be very valuable to a certain audience,and therefore, worth the price of what the publisher asks. A problem that may occur is people not feeling convinced enough to pay for a weekly/monthly subscription.

8. Ask readers to write more stories (for free)

There is engagement with the audience so I think that asking readers to write stories for free would mainly have positive effects.People may lear about this new journal that lets readers release content and it would sred like a virus through viral advertising (word of mouth).

9. Shut down your paper (go online only)

Utilizing both paper and an online news journal could reach the biggest audience (elderly people are more likely to read newspapers as they have always done rather than surfing online and reading something on the internet).

10. Decrease price of newspaper (or make it free)
                                
The  main pro argument here is that newspapers would be more

available than before,and if you had a man giving them in person to individuals that would make them even mre accessible.

Comments

Popular posts from this blog

Old Spice Bahamas Ad Analysis

Minecraft Article

Q3