Case Study of Overwatch

Comments

Post a Comment

Popular posts from this blog

An essay about my thoughts on Islamophobia ,Terrorism and Media

An essay about my thoughts on Islamophobia ,Terrorism and Media        In this essay I will be discussing the terms islamophobia, terrorism and the association between them and the media. Islamophobia is defined as a dislike of, or prejudice against Islam or Muslims, especially as a political force. The usage of phobia to describe hatred in these kinds of words really irritates me ,due to the fact that phobia means an extreme or irrational fear of something. Fear of spiders for instance is described as Arachnophobia ,fear of close spaces- Claustrophobia etc. and putting phobia after a word to describe hatred towards a group is silly in my opinion.        First off I will start with a common thing I  see , which is biased media claiming that it is objective but on the other hand twists facts or even partially saves info it has, just to fit its (political) agenda. A good example is the recent terror attack that h...
Read more

Old Spice Bahamas Ad Analysis

How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis: Old Spice is an American brand of male grooming products such as deodorants, shampoos, body washes, soaps etc. Initially, first targeted to women with men's products being released only before Christmas at the end of the year. However, over time as the men's products found more success it began to focus exclusively on those. The model used in this ad is Isaiah Mustafa, same model used in the extremely popular video advertisement of old spice called ''The Man You Can Smell Like''. The reference to that video is the ideological message it carries,which is essentially that if you use this body wash you become more masculine and therefore become more appealing to women. The Old Spice Man promotes this unrealistic idea by depicting the ''ideal man''. A lot of postmodern and non-traditional elements have been used in the ad as well. The surr...
Read more

Shelter Campaign Ad Analysis

How is media language used in the Shelter advert? Refer to the social, political and cultural contexts in your response [15 marks] Shelter is a non-profit organisation that helps millions of people every year who struggle who struggle with bad housing or homelessness, through advice, support and legal services. On their website they claim, that they campaign to make sure that, one day, no one will have to turn to them for help. All Shelter ads follow a certain theme and are quite similar to each other in terms of composition,shot types, fonts and ideologies communicated. Every ad contains a close up shot of what appears to be a middle-aged person from an unknown ethnic background(could be British white, Middle-eastern,etc.). The use of the close up shots is supposed to emphasize the facial expression, and in this case the facial expression of the models is sad, desperate and hopeless, which is generally how homeless people feel when they've got nothing left and are living on ...
Read more