Case Study of Overwatch

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Task 1- Historical and comparative study of advertising

"All's well that ends well" Persil TV advert 1962   uses Pathos or emotional appeal.In the middle of the 20th century,the majority of mothers were maids and housekeeper.This ad targets especially mothers who clean and tend to the house, but they try to make mums relate to their everyday duties as shown in the advert,comforting and showing love to their children.Furthermore I feel as if the connotation is that a mother would do her duty better with Persil.The shots of the historical ad aren't as diverse as the shots of the contemporary one.The persil ad used MS,CU and ECU. On the other hand the Persil - Dirt Is Good uses a mixture of camera angles such as LS,MS,CU,HA,ECU etc.It also uses emotional appeal and the meaning it's trying to convey is the idea of equality.A large diversity of people is involved coming from different ethnicities,gender,financial statuses,etc.And it's them playing a game of soccer whilst stepping over/getting rid of the names society h...
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An essay about my thoughts on Islamophobia ,Terrorism and Media

An essay about my thoughts on Islamophobia ,Terrorism and Media        In this essay I will be discussing the terms islamophobia, terrorism and the association between them and the media. Islamophobia is defined as a dislike of, or prejudice against Islam or Muslims, especially as a political force. The usage of phobia to describe hatred in these kinds of words really irritates me ,due to the fact that phobia means an extreme or irrational fear of something. Fear of spiders for instance is described as Arachnophobia ,fear of close spaces- Claustrophobia etc. and putting phobia after a word to describe hatred towards a group is silly in my opinion.        First off I will start with a common thing I  see , which is biased media claiming that it is objective but on the other hand twists facts or even partially saves info it has, just to fit its (political) agenda. A good example is the recent terror attack that h...
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Task - Pros and cons

1.Hire more journalists to cover a bigger range of events. More people hired means more content created and more work done,however that also leads to more money spent on their payment due to their large number. 2.Put more ‘sponsored content’ online and in your paper. Putting a lot of sponsored content and ads on your paper leads to a lot of profit through advertising,but on the other hand too much ads could make the audience not want to read the source. 3.Sack journalists Although there surely are pros of sack journalists,for instance creating an interesting story for the audience,the cost outweighs the benefit in my opinion.Sending a team of journalists to a foreign country for example to do a story on something that is risky (a story on ISIS,or something of that sort) would be really expensive because of the fact that there would be also editting involved.Furthermore the transport,stay and food should also be payed which leads to more excess funding. 4.Make j...
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