Key Term Definitions


 Key term
 Definition
 Related to SW/BP
Brand partnerships
 2 companies forming an alliance together
Lexus and BP 
 Synergy
 A number of companies working together for the common good
 SW licensed products
 Viral marketing
 Self marketing method, where the product is being advertised by the consumers themselves
 BP is closely connected to the black community (being released during black history month), therefore it would be strongly marketed by that community
 Licensed products
 Products associated with a franchise
 The black panther mask toy
 Big 6
 Warner Bros,20th Century Fox,Paramount Pictures,Universal Pictures, Sony Pictures Entertainment and Walt Disney Studios 
  Related both to SW and BP since SW is produced by Disney and marvel is a part of the large Disney conglomerate
 Diversification
 The act of making something more diverse or varied.
Some people argue that BP is extremely diverse due to the protagonist being the first black which is completely wrong , but you may call the film diverse due to the almost all lack cast.
 Conglomerate
 It is a  large corporation or company under which fall other smaller companies.
 For instance Marvel, the company which produced BP is part of the Disney conglomerate
 TV advertising
 Commercials which advertise certain products through TV
 Part of BP's marketing techniques was TV advertising
 Online viewing
 The act of streaming something online.
 Snow white can be watched online ,contrary to BP.
 Social Media
 Online platforms which enable users to share content and itneract with each other
 I think that a large portion of BP's success and hype was due to the fact that social media was where the film was largely advertised
 Casting/Stardom
 The actors who play in the film
 Related to BP, because contrary to SW the film consisted of live actors.
 Production Budget
 The amount of money it took for producing the product
 For example the budget for SW was 1.4 million us dollars
 Marketing Budget
 The amount of money it took for advertising the product
 Box Office
Overall money made  
 BP has made roughly $900million 
 Oligopoly
A state of limited competition, in which a market is shared by a small numeber of producers or sellers.
 Both BP and SW are part of an olygopoly, the film industry.
 Package production 
 ?
 ?

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