Old Spice Bahamas Ad Analysis
How are viewpoints and ideologies communicated? Draw on a range of examples to illustrate your analysis: Old Spice is an American brand of male grooming products such as deodorants, shampoos, body washes, soaps etc. Initially, first targeted to women with men's products being released only before Christmas at the end of the year. However, over time as the men's products found more success it began to focus exclusively on those. The model used in this ad is Isaiah Mustafa, same model used in the extremely popular video advertisement of old spice called ''The Man You Can Smell Like''. The reference to that video is the ideological message it carries,which is essentially that if you use this body wash you become more masculine and therefore become more appealing to women. The Old Spice Man promotes this unrealistic idea by depicting the ''ideal man''. A lot of postmodern and non-traditional elements have been used in the ad as well. The surr...
A decent start on this case study and this is certainly an interesting video to choose. You could have analysed editing in more depth. You say nothing is represented, but the artists are represented, as are the issues surrounding their loss. Also genre is strongly represented through mise en scene. I would have liked to see you attempt to apply post-modernism, and add some stills to illustrate. V
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