Statement of Intent
For my music video I plan to use media language to create a performance based music video which will be dynamic and fast the same way the song I used is. The video will be directed towards 16-25 class AB demographic to reflect the industry context desired by Universal Music- which is a music video which has ‘artistry’ and ‘innovation’. The location I have chosen is the Sea Garden in Burgas. Its right next to the Black Sea and additionally it is full of greenlife, fountains and young people. . I will use actors who are experienced in the field of acrobatics, tumbling and dancing to accompany the track chosen. The way I am going to tackle the performance, mise en scene and editing will be reflecting the song chosen. The same way in the song in which Rich Brian describes how he has been dealing with his new environment which is the music industry and how he has stayed true to his roots, I will have one of the actors performing in the Sea Garden. It is almost as if he is in his prim...