Statement of Intent

For my music video I plan to use media language to create a performance based music video which will be dynamic and fast the same way the song I used is. The video will be directed towards 16-25 class AB demographic to reflect the industry context desired by Universal Music- which is a music video which has ‘artistry’ and ‘innovation’. The location I have chosen is the Sea Garden in Burgas. Its right next to the Black Sea and additionally it is full of greenlife, fountains and young people. . I will use actors who are experienced in the field of acrobatics, tumbling and dancing to accompany the track chosen.  The way I am going to tackle the performance, mise en scene and editing will be reflecting the song chosen. The same way in the song in which Rich Brian describes how he has been dealing with his new environment which is the music industry and how he has stayed true to his roots, I will have one of the actors performing in the Sea Garden. It is almost as if he is in his prime and in his own territory doing what he can best, which is moving. I will combine slow motion shots with mid and long shots to showcase how aesthetically pleasing the performance can be but also contrast it with raw shots to show the other side of movement which is fast and aggressive. One of the reasons why I have chosen these actors is because of their age group. Stoyan is a 21 year old Bulgarian male and Matteo is a 37 year old Italian man. Despite their age difference both of them are well experienced in their respectful fields. The same way Rich Brian is. Despite him being 19 he has had a tremendous amount of popularity and growth for the past 3 years. Despite sounding extremely cliché, a point that I am trying to make in the video is that age is just a number and it does not define you as much as you would like to think.

I am planning on making a static, personal website to showcase my work done so far. I will include the music video in there, a couple of words about me and the actors who have helped me create the music video. My website will be targeting a younger audience, since the video I have made and the music used is directed towards such audience. I am going to use elements such as negative space to direct the attention of the audience to whatever place I want and I will be creating the website in a more of a minimalistic style. Furthermore I will be including a couple of short paragraphs for each of the actors I have used, also including a couple of links to their social media accounts where they release content. I will also add some clips and images to accompany their actor profiles. Additionally I am going to add a couple of lines about myself and the work I have done so far as well.

I am planning on keeping the same theme throughout my website as mentioned earlier whilst also trying to link my product which is the music video to the website itself. I will do that through engaging with my audience by giving them the option to see the actors I have used in work and to see the music video itself. The linkage I have provided of the social media accounts of the actors I have used is a clear example of digital convergence, which also shows the development of connection methods.