How is media language used in the Shelter advert? Refer to the social, political and cultural contexts in your response [15 marks] Shelter is a non-profit organisation that helps millions of people every year who struggle who struggle with bad housing or homelessness, through advice, support and legal services. On their website they claim, that they campaign to make sure that, one day, no one will have to turn to them for help. All Shelter ads follow a certain theme and are quite similar to each other in terms of composition,shot types, fonts and ideologies communicated. Every ad contains a close up shot of what appears to be a middle-aged person from an unknown ethnic background(could be British white, Middle-eastern,etc.). The use of the close up shots is supposed to emphasize the facial expression, and in this case the facial expression of the models is sad, desperate and hopeless, which is generally how homeless people feel when they've got nothing left and are living on ...
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