How does The Big Issue cover you have studied use media language to construct an alternative representation of event/group/issue?


The Big Issue sticks to its conventional layout of its front cover by having its logo at the top left corner. The front cover itself is a child-like drawing. The focal point is the house being erased with a rubber. The rubber itself has council tax written on it and the house being erased imply that the government charging people extra for every bedroom leads to people having less money. It’s proven that poverty is one of the major causes for homelessness and we can also assume that the magazine is emphasising its homelessness-fighting agenda.
               The Big Issue is actively trying to demonise the council tax by adding the heading ‘’The tax debt scandal forcing people from their homes’’ right next to the image of the house being erased, which once again pushes their ‘’poverty-fighting machine’’ agenda. The wipe out headline, with the erased background, does refer back to the council tax wiping out homes, which also makes it a metaphor.
               The front cover is aimed at a middle-class audience which would be greatly affected by the council tax. You can also argue, that The Big Issue has used a child-like drawing to provoke empathy from the audience, because it reflects families with kids losing their homes.


Comments

  1. media22 November 2018 at 08:11

    Some insightful notes here Stan although you are rather brief. You need to add an introduction and conclusion. The introduction should provide some background and context for the magazine. You could consider conventional elements of the magazine such as additional coverlines and the colour scheme, which also link to their agenda. I am not sure I agree that the audience are middle class- this issue would probably affect the working classes more directly. But you are correct that the magazine attracts middle class "reformers" and social activists. V

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